Notes from inside other people’s companies
Short, practical pieces on brand, sales, customers and the mistakes that cost owners money. Written to be used on Monday — and, eventually, to become a book.
Write it down once, and stop explaining it forever.
Brand and perception
What people decide about you before you speak.
Sales and the customer path
Where enquiries quietly disappear.
People and processes
The habits that run a company nobody ever wrote down.
Partners and safeguards
What to agree in writing while everyone still agrees.
Sometimes the best advertising sells absolutely nothing
No price. No offer. No call to action. And it still does more for the brand than a year of discounts.
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Your surroundings are selling too — six places that prove it
Shopping centres, bars, supermarkets, fast food, cafés and restaurants. All of them decided something for you before you noticed.
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The owner, the brand and the customer — three characters that have to be the same person
Jung’s archetypes are not a personality game. They are the reason your advertising argues with your own reception desk.
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Seven reviews change more than a new advert
Nobody calls a company with two stars and a three-year-old profile. Yet most owners spend on ads first.
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Google Business: the cheapest salesperson you have
It works at night, at the weekend and during holidays — if somebody fills it in properly.
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What your customer hears when you are not in the room
The owner always gets the good version. The customer gets the Tuesday version.
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The demanding customer is a test of your system, not your staff
Everyone handles the easy customer. The difficult one shows you the truth.
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Your offer does not sell because nobody understands it
Fourteen services, no order, no prices, no next step. The customer picks the cheapest thing they understand.
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Bottlenecks: where the money actually leaks out
It is rarely the sales team. It is usually the twenty minutes between two people who do not talk.
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Commissions and bonuses that do not wreck the team
A badly designed bonus teaches people exactly the wrong thing — and they learn fast.
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Stop being the bottleneck of your own company
If every decision comes back to you, you do not own a business. You own a demanding job.
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Hiring a salesperson: five questions that save twelve months
A bad hire in sales costs a year of revenue and two good customers.
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Internal communication is the cheapest investment in margin
Half of all errors are not incompetence. They are two people assuming the other one knew.
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What social media is really for in a B2B company
Not for likes. For the ten minutes before someone decides to call you.
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What not to buy from an agency before you run an audit
A campaign pointed at a broken process is the most expensive way to prove it is broken.
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Nobody buys in a vacuum — the environment decides before you do
Light, queue, smell, order of the price list, who speaks first. The decision is usually made before anyone says a price.
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How we rolled out NFC cards and virtual services for our clients
Two innovations, one rule: it has to earn its place in the business, not just look modern.
Read the article →Dubai without the flight: how we run virtual offices and networking for clients
Geography stopped being a reason to lose a market. It is still a reason to lose a relationship — unless you design the room properly.
Read the article →Connecting the dots: audit, implementation, growth
Most companies do not need more ideas. They need the existing ones joined up.
Read the article →Unlock your potential with a digital strategy & customer experience audit
Thriving today takes more than a good product. It takes an experience people want to repeat.
Read the article →Your problems, our perspective
Is your business maximising its potential, or are opportunities slipping through the cracks?
Read the article →Turning vision into reality
Your brand is more than a logo — it is the story you tell and the experience you deliver.
Read the article →The NFC business card: one tap instead of a stack of paper
Eighty-eight per cent of paper business cards are thrown away within a week. A card that loads a profile onto the other person’s phone does not get thrown away — and it tells you who opened it.
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The virtual office: being present in a market you cannot fly to
You do not need a lease in another country to be taken seriously there. You need an address, someone who answers, and a reason to appear every month rather than twice a year.
Read the article →Let's create something extraordinary together.
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United Kingdom · United Arab Emirates
Most of our clients come through a recommendation. We take on a limited number of projects at a time, because this work only makes sense when we are properly inside the business — so if we cannot start straight away, we will tell you honestly when we can.
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