HYXA / Insights
What social media is really for in a B2B company
Not for likes. For the ten minutes before someone decides to call you.
Write it down once, and stop explaining it forever.
Your buyer checks you before the first meeting. Social media is where they decide whether you look like a company that still exists and still cares.
What to post, if you hate posting
- Work in progress: a photo from the site, the workshop, the delivery. Proof beats promises.
- People: faces, names, roles. Companies do not build trust — people do.
- Answers to the five questions customers always ask. One post each.
- What you refused to do and why. Nothing signals standards louder.
Frequency and reality
Two good posts a month beat ten rushed ones. Give it to one person, batch the material once a month, and stop expecting it to sell directly — its job is to remove doubt.
We plan this and teach the team to run it. If you want it handed over completely, we bring in a partner who does only this — and we stay responsible for the standard.