HYXA / Insights
Google Business: the cheapest salesperson you have
It works at night, at the weekend and during holidays — if somebody fills it in properly.
Write it down once, and stop explaining it forever.
A complete Google profile often brings more calls than a website. It is free, it takes an afternoon, and most companies leave it half empty.
The checklist
- Categories: the main one decides who finds you. Choose it deliberately, not by accident.
- Photos: at least twenty, real, including the team and the place. Stock photos kill trust.
- Services and prices: even ranges. "Contact for a quote" loses to a number.
- Opening hours including holidays, plus the messaging option switched on — and answered.
- Posts: one a week. It signals to Google that the business is alive.
The part people skip
Check what the profile looks like on a phone, from outside your own account. That is what your customer actually sees.
We set this up as part of every audit, because it is the fastest thing that moves the needle.