A brand is not a logo. It is everything a customer goes through before they pay you. We take that whole path apart — perception, the offer, processes, the buying journey, the customer experience at every stage, the sales conversation and the team that runs it — and put it back together so it sells on its own.
Brands and teams we have had the pleasure of working with
Between the brand, the business and the people who carry both.
HYXA started with us. Literally.
From the surname Hylla and its two letters “L”. There are two of them. Just as there are two of us.
Two characters, two points of view, two different ways of getting there. Sometimes by another road, but usually to the same place.
We joined those two “L”s into a single mark — X. And an ordinary letter became something more.
The place where people, ideas, businesses, skills and opportunities meet. That is usually where the most interesting things happen — when somebody connects what used to work separately.
That is how HYXA came about. And Connect followed naturally, because connecting is exactly what we do.
Sometimes one good connection is enough for a business to start looking, working and selling completely differently.
HYXA Connect is two people, one X and one idea: the greatest potential usually appears exactly where something connects well.
Since 2009 we have designed brands and rebuilt the businesses behind them. You are never handed to an account manager — you work with us.
Art passionateThe Last Touch of Perfection
Design passionateThe Creative MindH is where HYXA starts — with the first letter of our surname. That is not decoration; it is pride, and the reason we answer the phone ourselves and never hide behind an account manager. When your own name stands behind a company, there is no room for an anonymous approach. We sign every project with ourselves.
Changing your present to change your future.
Most businesses do not have a marketing problem. They have a clarity problem — an offer nobody understands, a process that leaks, a team guessing what the owner wants, and a customer who gives up two clicks before paying. We fix that, in the right order.
We name what is not working, directly and in plain language, before we design anything. Most of our clients then hear things nobody in the company had dared to say.
We work with your team, walk the customer path, and analyse the offer, the communication, the service and the sales process before we propose any changes.
We match the model to the project — from a straightforward fee, through payment tied to the result, to taking equity.
Sylwia & Łukasz Hylla · HYXA ConnectPull one and something changes. Pull all three in the right order and the same company starts working — and earning — differently.
How the company is understood, remembered and judged — before the first contact with a customer.
What happens inside the company: the offer, the processes, the standards and the people who deliver them.
The road from first impression to payment, and everything that makes buying feel obvious to the customer.
Pick the problem that keeps you up at night. We will show you how we would handle it across your whole company.
Customer journey & experienceWe walk your buying path as a customer, mark every point of friction and redesign the moments that decide the sale.
One place where brand, processes and customer experience come together — from the idea to the rollout.
Your goals, your numbers, your team — and the things that are not always visible at first glance.
We walk the customer path and analyse internal processes to find the places that are holding growth back.
We arrange the brand, the offer, the processes and sales in the order that makes the most business sense.
Together with your team — through concrete standards, finished materials, tools and training.
We set the starting point and check what actually changed after the work was done.
People, companies, skills and opportunities that can open new directions for your business.
The best results happen when people genuinely work together — openly, as partners, and in one direction.
We are generous with our ideas.
Three voices from projects that ran from the first conversation to the last delivery.
From the very beginning, working with HYXA Connect was a seamless experience. Their professionalism and deep market knowledge stood out immediately. Łukasz and the HYXA team were not only highly efficient but also completely focused on achieving the best possible outcome for us. Truly an outstanding service.
No price. No offer. No call to action. And it still does more for the brand than a year of discounts.
Read the article →
Shopping centres, bars, supermarkets, fast food, cafés and restaurants. All of them decided something for you before you noticed.
Read the article →
Jung’s archetypes are not a personality game. They are the reason your advertising argues with your own reception desk.
Read the article →Most owners feel that something is not working. Pointing at exactly where is much harder. We look at the company from the customer’s perspective, walk their whole path and check what helps the decision and what gets in its way. You get a concrete picture of the situation — no guessing.
For companies that know something is wrong but cannot yet name the cause.
We show how the market sees your company, what the customer experiences and where their journey can stall.
For companies that sell, have traffic and customers, but whose results do not match the scale of their activity.
Everything from level one, extended with an analysis of what happens inside the company: processes, the offer, prices, the team and working standards.
For companies that know what needs to change but need a partner to run the whole process.
The audit turns into real change. We work with your team, implement the solutions, train your people and measure the effects step by step.
One warning, up front: sometimes the answer is not the market, the team or the budget. Sometimes it is the owner. If you want us to say it out loud, we will — and then we will help you change it.
We agree every test with you in advance. You can pick one, several, or the full set. The sixth we design together — around a problem specific to your company.
We contact your company the way an ordinary customer would — through the form, by phone or in person. We check the response time, the way you communicate, the quality of the questions asked, the follow-up and how the whole conversation goes.
You get: a record of the contact, a transcript and a timeline of the whole customer experience.
We check how the company reacts when a situation goes beyond the standard — a complaint, time pressure or an unusual request. That is when you find out what your team really does when the owner is not watching.
You get: a map of where the standard works well and where improvisation begins.
We walk the same buying path at selected competitors — with the same enquiry and at a similar time. Then we set their customer experience against yours.
You get: a comparison of price, response speed, communication, the sales process and the elements worth adopting or improving.
We run structured, confidential conversations with the people who deal with customers and everyday processes. They are often the first to see where the company loses time, customers or energy.
You get: the team’s most important observations and the areas they believe need changing — without attributing anything to named individuals.
With your consent we contact people who asked for an offer or a quote but did not become customers. We ask what influenced their decision and why they chose another solution.
You get: the real reasons behind lost sales opportunities — with no guesswork.
Not every problem fits a ready-made box. Sometimes it is communication between departments. Sometimes a decision that circulates between people for far too long. Sometimes a process nobody questions any more, because “it has always been done this way”. You name the subject. We design the way to examine it properly.
You get: a test built around your question and concrete conclusions you can base a decision on.
It goes straight into your brief and is treated as confidential from the start of our work together.
We look for gaps in the system, not for someone to dismiss. Recordings stay with you and are covered by the NDA.
Answer the six questions in the brief. On that basis we will point to the level that makes sense for your company. And if we decide you do not need one at all, we will say so plainly.
A project with us does not end with a presentation. It ends with solutions your team uses every day. Below is a typical range — what most often needs changing, and what is actually left behind after our work.
Usually hurts: Logo appears in several versions, colours differ between channels, and every material looks slightly different.
What stays:One coherent system — the logo in every format, colours, typography, templates and a simple brand manual.
Usually hurts: The site looks good but does not lead the customer to a decision, is hard to update, or no longer reflects what the company is today.
What stays:A fast, mobile and secure site with a considered customer path, which the team can update on its own.
Usually hurts: The fleet is on the road every day but does nothing for brand recognition.
What stays:A consistent livery design, production files, a standard for future vehicles and support with fitting.
Usually hurts: The brand looks professional online, but not always in direct contact with the customer.
What stays:Consistent workwear, an agreed size range, a supplier and a simple system for reordering.
Usually hurts: The location does not communicate clearly enough who you are and what you offer.
What stays:Signs, window graphics, boards and wayfinding designed as one system and prepared for production.
Usually hurts: The quality of the documents does not match the quality of the work the company delivers.
What stays:Consistent templates for offers, documents, presentations and sales materials — editable and ready for daily use.
Usually hurts: Customer information is scattered across inboxes, spreadsheets and individual people.
What stays:One system matched to the size of the company, ordered stages of work, migrated data and a team that knows how to use it.
Usually hurts: Repetitive tasks take up the time of people who could be doing something far more valuable.
What stays:Connected processes, automated actions and documentation showing how the whole system works.
Usually hurts: The company can talk about itself brilliantly in a conversation, but cannot show the same thing online.
What stays:A brand film, shorter formats for social media and a library of authentic photographs ready to use in communication.
Usually hurts: The knowledge sits in individual heads, and everyone answers the customer slightly differently.
What stays:Conversation standards, response scripts, training materials and a simple system for onboarding new people.
Usually hurts: The direction of the company exists mainly in the owner’s head, and the team knows only fragments of it.
What stays:One readable map: where we are going, what we do first, who is responsible for what and how we will know it worked.
We do not show everything publicly. Our clients’ projects and information are protected by a mutual NDA. Selected work and results we can show you during a conversation.
Sometimes the greatest value is not another change inside the company, but the right person, partner, market or opportunity you simply had no access to before.
Research, adapting the offer and communication to the local customer, first contacts and a realistic market-entry plan — in Poland, the UK, Europe, the UAE and other directions.
We help find the right partners, distributors and sources of referrals, and build a model of cooperation that is worth something to both sides.
We connect companies wherever a joint project, campaign, supply arrangement or referral can create new value for both sides.
We help put the idea, the business model, the numbers and the documentation in order — and where specialist handling is needed, we connect you with the right experts.
We build relationships that do not end with the project. Referrals, meetings and a network of contacts mean the companies we meet can, in time, create value for one another too.
We look for new products and services you could offer your existing customers — we design them, price them, test them and help bring them to market.
We do not describe the summit. We climb it with you.
Every brand has its own view from the top. You only need to know the way up.
We uncover what is already there. The rest we build.
HYXA Connect — Strategy · Growth · Creation
Not every project should be settled the same way. We can work on a classic model, tie part of our fee to the result, or take an equity stake. The terms, the scope and the way we measure are agreed before we start — clearly and in writing.
The simplest model. We agree the scope, the rate and what is to be delivered. It works well for audits, workshops, training, strategy and defined project tasks.
First we establish the starting point and how it will be measured. Then we implement the changes, and part of our fee depends on the agreed improvement. If the result does not appear, neither does the fee for it.
We reserve this model for companies in which we see potential and want to commit long term. Part of the fee can be replaced by a minority stake. Then we are not just an adviser on a single project — we have a shared interest in building the company’s value.
Our favourite moment is the one where everything can still be built properly, from the ground up. Brand, offer, first customers, sales, processes and first hires — in a start-up all of these appear almost at once. That is why we can get involved from the very beginning and build them as one system, instead of repairing each of them separately a few years later. On selected projects we work for a lower fee combined with an agreed stake, which makes our interest simple: the value of our work grows when the company grows.
The rules are simple. Result-based and equity models are agreed individually, and all terms are written down before the work starts. For equity arrangements and more complex settlements the documentation is prepared by specialists, and each side has the opportunity for independent legal and accounting review. Clear rules first. Then the work. No surprises along the way.
Sometimes the solution appears outside the original scope.
While we work we often see a tool, a process or a solution the client had not considered. If it can genuinely make running the company easier, we show it and decide together whether it is worth implementing. We do not propose something because it can be sold — we propose it when we see a specific problem it can solve.
Accounts, data, access and tools belong to you from the start. Once the work is finished the company should not be dependent on HYXA.
A company employing four people does not need systems designed for forty. We match the solution to the scale, not the scale to the solution.
Your project in one place: tasks, deadlines, files and approvals. You stop chasing anyone for a status, and nothing is "somewhere in an email".
See the panel →For founders starting from zero: brand, offer, first customers and first processes — built with you, often for a share instead of a full fee.
Tell us the idea →One tap and your full profile lands on their phone — contact, offer, portfolio, booking link. Nothing to retype, nothing to lose, and you see who opened it.
How it works →Be present in a market every month instead of twice a year — an address, online rooms, events and introductions that actually lead somewhere.
How it works →Southampton, Hampshire, United Kingdom
United Kingdom · United Arab Emirates
If we can start straight away — we will say so. If we need time — we will say that too. First let us check whether we are a good fit for each other.
Fill out the form and we will get back to you as soon as possible. A sentence about what is not working is enough to start.
The showreel plays here once the site is live on your own domain (YouTube embeds are blocked inside this preview).
